Cybertruck, coming soon to a suburban driveway near you…

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2019 has been an incredible year for electric
vehicle news. We have seen major advances in battery technology, new benchmarks
in range, features, design and concepts. As always, Tesla took things to a new
level with the unveiling of the Cybertruck last Tuesday. With a polarizing
design and very impressive specifications, Tesla defended their position of
being the front runner in the EV industry.

In case you missed it, here are the specs:

  • Design = Mad Max meets Halo
  • Single Motor Rear-Wheel Drive – Approx.
    $54,000 CAD
    Approx. 400km range, 6.5sec 0-100kph, 3400kg towing capacity
  • Dual Motor All-Wheel Drive – Approx.
    $66,000 CAD
    Approx. 480km range, 4.5 sec 0-100kph , 4535kg towing capacity
  • Tri Motor All-Wheel Drive – Approx.
    $90,000 CAD
    Approx. 800km range, 2.9sec 0-100kph, 6350kg towing capacity

Every EV channel, enthusiast blog and truck
lover beat out their opposing opinions of love and hate, the key strokes were
heard from around the world. “it’s ugly” “broken window fail” “Elon blows the
mission”” The Tesla truck that no one will want to buy.”  The data waves were aghast hours later, when
it was announced that 250k pre orders were placed (including ours) People love

For almost a decade, Tesla has held a
leading role in pushing the EV market to new technological heights. They have
done this by releasing patents, marketing their products aggressively and making
electric vehicles a household conversation.

The release of the Cybertruck was a
calculated marketing campaign which began with (what the public perceived was)
a reveal fail of broken driver’s side window, but resulted in a massive amount
of press in the news cycle. Everyone knows that the Cybertruck looks like and
everyone has an opinion on whether they want one or they don’t!

pragmatic take on the Cybertruck
How many of the 150,000 Ford F150 trucks sold every
year get used for actual hard work? The majority of modern day trucks in this
segment have become family haulers, minivan replacements or a vessel to
transport people, materials and tools to the jobsite. If you really want to tow
something heavy, you would be looking at a heavy duty truck l that are designed
for that purpose. The entry level full size truck segment has become a capable
all-rounder, that sees more shopping carts than job sites.

There are always outliers of course and
that is to be expected. If you want to overland, buy a Landcruiser. If you have
a big boat, then buy an F350. Want to race a 911 on a quarter mile, buy a
Cybertruck (apparently.)

Elon is focused on getting those people
away from the BIG 3 and realizing their dreams of suburban domination in a
Cybertruck. Face It! Marauding up to school dropoff in that behemoth will
result in a little phenomenon called “InstaCool!”

The kids will think you are a superhero; all
the dads will want to be you…especially when they hear about your fuel bill.
The Model X has the same effect, pop the Falcon Wing doors and the crowds of
kids appear out of nowhere. Instant Cool Factor!

Our calculations compared a Cybertruck
mid-range with a F150 V8 Lariat trim. There is not much between these 2
vehicles in the way of MSRP, however over a 10-year period the Cybertruck would
save the owner over $30,000 in fuel
costs alone. (based off NRCAN fuel consumption guide index) Gains in servicing
and oil changes would be in addition to this.

From the perspective of an owner, the fuel
savings are a massive benefit of going electric. The ability to seat 6
occupants, onboard air compressor to run tools and also have onboard power
hookups to charge equipment make this vehicle very attractive for people that
need a truck for work and play.

What we find really exciting is the
potential of the Cybertruck platform. The ability to 500+ kms of range from a
battery pack and drivetrain is incredible, one can just imagine if the vehicle
platform were used in a commercial type van. The demand from the commercial
market for something like that is huge.

Not so fast!
If Tesla wants to really impress the
truck wielding fanboys and turn some serious opinions, they have to produce
some solid results in other areas.

  • Safety: Is Tesla going to maintain its
    IIHS safety scores and make this truck incredibly safe?
  • Towing range: The Model X range drops by
    approx. 50% when towing at capacity, can we expect the same?
  • Off Road capability: Will this thing
    crawl up the Rubicon Trail and use advanced traction control to have some
    serious off road control?
  • Accessories: Will Tesla work with 3rd
    party providers and provide further opportunities to customize?
  • Durability: Can this truck be abused,
    beaten and tested in harsh conditions?
  • Air suspension: these systems are
    notorious for issues and unreliability in many brands, will the Cybertruck
    system stand up to abuse?


On the 5th of December, Cielo
Electric will be participating in the West Coast Electric Fleets Symposium.
This is an annual conference focused on the adoption of electric vehicles into
business fleets. Keynote speakers at the symposium include representatives from
GEOTAB, Ballard Power Systems, Green Power Motors, Lion Electric, Translink and
various municipal governments.

Cielo Electric has been a West Coast
Electric Fleets member since 2017, when we purchased our Chevrolet BOLT EV.
Since this purchase we have travelled over 77,000kms and the vehicle consumed
523 kWh in energy. As you can imagine, switching to an EV has saved us
thousands in fuel.

If you want to learn more about electric
vehicles in fleets or setting up EV charging in your home, commercial property
or strata building, call Cielo Electric and we can provide a simple solution to
get you on the road with a full charge.

Call 778-862-4109 or visit for more information

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